Most, if not all, companies can't go without a website. They're a valuable tool for entrepreneurs, allowing for improved lead generation and customer acquisition. The better the website, the more you'll get out of it. Fortunately, there are a number of things you can do to give your website and your company a quick boost.
1. Use Surveys
Information is power and the more you have, the more you have to work with. Knowing who's visiting your website can let you target them more effectively, which will result in higher conversion rate. It'll also give you a better idea of what's holding you back. There's nothing like customer feedback to help diagnose your issues.
Use surveys to ask your customers what's keeping them from signing up or what caused them to take the plunge. Naturally, you should cater each survey depending on the user's behavior. Users who immediately bounce off the website should be given the former and similar questions, while customers who have purchased something should be asked about the latter.
2. Use Ads to Test Your Hooks
One of the most difficult things to test are your hooks. Your images and headlines may not get enough interaction yet to yield actionable data. The good news is, there's a way to get a lot of valuable data, and that's by using paid ads.
This will cost you some money, but it'll expose your headlines and images to a large number of people. From there you can figure out which ones attracted the most clicks and depending on your ad service, may also tell you what demographics are attracted to them. All this will tell you what you need to adjust. Make sure to turn off ad optimization, which gives platforms the power to adjust your ad exposure depending on its performance. It'll save you money, but you won't get the information you need.
3. Go with a Minimalist Homepage
Most Internet users are bombarded with advertising and information no matter where they go. Even Gmail has advertisements positioned on top of your email. Web search results have promoted links. People can end up confused, annoyed, or develop ad blindness. A messy homepage can result in the same problem. If there are too many offerings, people may choose to go somewhere simpler.
Keep your homepage focused on one value proposition. Give them offers when they're ready to go in, not before.
4. Develop Landing Pages
Your homepages aren't the only way people will find your site. People will find it through other posts as well, either through search engines or because someone shared it. These landing pages are entry points that you'll need to use if you want to be a successful entrepreneur.
The content of each page should be unique, layout aside. Offers should be different on each page. Ad traffic should lead to these pages, as the advertisements themselves should serve as the "homepage," and visitors shouldn't have to go through your actual homepage when they've already shown their interest.
It's important to note that landing pages should not have links. They should be designed to do one thing, and that's to prepare the reader for the call all to action. Any other links will distract from that.
5. Offer Them Free Stuff for Information
The more you know, the better you'll do as an entrepreneur. The problem is the Internet. It seems as though every month some big company gets hacked, exposing embarrassing and personal information. People are more tech savvy and aren't likely to give information unless they're sure it's safe. That's great in terms of consumer savvy, but not great for you in terms of getting information.
A great way to get people to open up is with the promise of freebies. Trade discounts or a free e-book for their e-mail address. It doesn't have to be anything big -- in fact, offering something great may work against you. That's because people have been trained to think that good deals are inherently suspicious. Offer them something tantalizing, but not something so good that they think scam.
Your companys's website is a powerful tool. If you want to become a successful entrepreneur, you'll want to optimize it as much as possible. Make sure each page offers only one call to action to prevent choice paralysis. Use paid advertisements to test the effectiveness of your headlines and banners. Stay diligent and you'll get more conversions. Keep at it and you'll find your conversion rates starting to grow and with them, your company.