When you need to find an answer to your question more likely than not you will use a search engine. Probably you will choose Google, like 75,5 % of world population does.(http://www.smartinsights.com/search-engine-marketing/search-engine-statistics/) Your customers when searching for a product will likely do the same. Let's make our site search engine friendly for that boost in traffic, we know you want!
Your Site Should Be Mobile Devices Friendly
Number of searches coming from mobile devices have recently outgrow the number of searches coming from desktops. This forced Google to give more weight in their search algorithms to how well the site is optimized for mobile users. You have to make sure that a visit on your website is comfortable for people browsing it from their smartphones. (http://searchengineland.com/seo-2017-mobile-optimisation-competitive-advantage-265760)
Images should be light, because most phones loading time is longer than that of desktop. You can use this tool(https://testmysite.withgoogle.com/intl/en-gb) to find what can be improved to make your site load faster on mobiles.
Mobile version of your site should be designed in a way that will make navigating it easy and unobtrusive. Buttons and font should be larger than on the desktop version and there should be more empty space between them. Make sure to get the screen scaling right, test it on a few different mobile devices models, each with a different screen size. There is no reason to use the flash, most mobiles can't read it and most desktop users hate it.
Improve your page loading speed. Even if desktops can handle less optimized sites than mobiles, their users are still prone to leaving if the loading time is more than 3 seconds.
Don't forget about Social Media. They will bring a good amount of traffic to your site.
Quality Over Quantity
Google search engine got recently better at understanding abbreviations, synonyms, acronyms and so on. This means that now you won't have to target derivative keywords in your articles. This will make writing articles easier for you and your audience will get content to read, which was less influenced by the need to manipulate keywords for SEO search. (https://www.forbes.com/sites/forbesagencycouncil/2017/03/02/11-ways-to-improve-seo-in-2017/2/#696c35362cf7) A clear win win scenario!
Times has changed. Now you have to try to write your articles in a natural way, because oversaturating the text with keywords will bring Google punishment on your ranking results. If not keywords then what should be the most important to getting a position at the top?
The answer is usefulness to the specific audience.
Google nowadays tends to award better rankings to sites which are useful to the viewers. This means that producing quality content, having interesting, informative articles or making videos people want to see is an imperative to getting a better ranking at the search results. Focus more on the quality rather than quantity, you just don't have to churn out a few posts daily anymore.
You should take your time and make a lower number of more extensive pieces of content that will be useful for your audience. This way you will not only convince the Google that your website is good, but will also gain a real audience, an audience interested in interacting with your webpage.
Fix all broken links, to minimize the chances of users encountering error messages.
Web Design and Images
You should also make sure that backlinks coming to your website are from high quality pages. Getting many links from questionable sources will no longer do the tricks as it did before. Don't forget to have links in your articles leading to the reliable Internet sources , it will make your text more relevant for Google bots.
Make sure that user experience is top notch. This not only means that the page loading speed needs to be optimized, or that broken links should be fixed. This means that your site navigation have to be as intuitive as you can make it. People need to clearly see when the button taking them to the main site is located. Menus should be well thought out and relevant. The site layout which will be nice to look at will make your consumers happy. https://searchenginewatch.com/2017/01/03/five-quick-tips-to-boost-your-seo-in-2017/
Another part of creating a nice user experience is to put relevant images and videos to your articles. Choose the media you will add wisely, because no one likes stock images forced down their throat. If you are able to enhance your content with infographics, then do it. They really help to illustrate your point and are a nice way of presenting information and data.
Making a site that Google search engine will love is one thing. Making a site that people actually want to read is another. Having a great SEO can improve your popularity and expand your fanbase, but you need to create content your audience would want to read in the first place. Getting a good position in search results is only a tool, not a goal and you should write your articles having an audience first approach in your mind.