If your business operates in an e-commerce model, finding new customers using the Internet is a difference for you between going bankrupt and staying afloat. Even if your sell most of your product or services in a brick and mortar shop you will still get more commissions if you decide to use the web for the purpose of finding new buyers. How to do it effectively? Let's find out!
Use Cold Mails
Getting people to read your cold mails may prove challenging, but it can be worth the effort. The conversion rate may be small, but this method is quite cheap and thus produce a good return on investment. (http://smallbusiness.chron.com/average-success-rate-direct-marketing-73648.html)
To acquire a cold mailing base you can use an existing base of your customers. Creating a new mailing list, if you don't have one, may be difficult, but in a long run it can be done. The list will grow organically with the increase of a number of your customer.
To use cold mails effectively, you need to understand your customers needs, which will enable you to write your messages better. Not a high barrier of entry, as knowing your clients needs is a must for any successful business in any field.
How to create good cold mailing messages? Let's look at a few templates.
Problem, Agitate, Solve
People tend to avoid difficulties at all cost. Are there some pressing problems in your industry? Or maybe some of your customers are bound to have one? Start your email by shortly explaining what difficulty is making a life harder for recipients of your message.
Then highlight how much of a pain the problem is in order to agitate your customers and engage their emotions. After that, offer a clear way of solving it by using your products.
But You Are Free
People tend to react positively to the fact that you don't force them to do something against their will. It may look silly, but writing at the end of your mail that your recipients are free to do what they want doubles the success rate (http://www.tandfonline.com/doi/abs/10.1080/10510974.2012.727941)
Brevity, Blunt, Basic
People prefer shorter emails, and many will find your jokes forced and your writing not very clever. Why not keep your messages short at to the point? Don't play mind games with your customers, state who you are and what you want from them. Many people appreciate that straightforward approach.
Remember to track your conversion rates to check what messages are working on your audience. No matter how good you are at writing, if you won't give your customers what they want or need, they won't be interested in reading your emails.
Use Social Media to Attract New Buyers
This one is obvious, but if you are a business owner and you are not using social media, clearly you are doing it wrong. If you post a quality content regularly and create an engagement with your user base you will get new buyers. Choose a good platform for your business, Facebook is pretty much a must whatever your company does, but if you are for example a home decorator, then opening an Instagram account is recommended for you.
Install a Live Chat
It is vital to have important information present on your site. You can save much of your customers time by doing that. But there is no way that even the best FAQ, descriptive paragraph or case study will answer all possible questions.
By installing a live chat you will greatly improve the quality of information gathering of your customers. Life chat will enable your worker to respond to questions in real time, without the need of waiting as is the case when using traditional email customers services.
This way you will be able to immediately provide your customers with information and make sure that they won't leave because they did not find some crucial info on your site. Some people prefer to acquire their knowledge by social interactions rather than reading and your employee will ensure that needs of those people will be met.
Write a Blog
This method will take a time before you will fully see its benefits, but it will be worth it. By having a blog on your site, you basically accomplish two things. First you will establish yourself as an expert in your field. This will help you out further down the road. Good reputation is certain to attract new commission from the Internet and even outside of it.
Having a quality blog will attract visitors looking for relevant pieces of information. Some of them may actually decide to buy from you. From all that traffic your website will get a better position in the Google search results and you will get even more traffic.
Internet is a tool in the hands of anyone who can use it correctly. If you try to find good ways of employing its powers to get more commission and attract new buyers, you will manage to improve your business.
Be ready to analyze all your action on the global web to know which of them are bringing the most new buyers. Change tactics if you have to and always test new ideas.